This calculator is used in the Plan and Peak approach for testing LinkedIn ads.

Step #1: Input the current results of your LinkedIn ads (blue cells)

Step #2: Check the result: If your current cost-per-conversion is higher than your goal, look at the likelihood that it could be due to bad luck (random chance).

• If the likelihood is more than 10%, continue testing LinkedIn ads.
• If the likelihood is 10% or less, consider optimizing your ads or ending your test.