Ads Professor

Step-by-Step LinkedIn Ads Course

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I wanted to reach professionals in a way that I couldn’t on Facebook or Google. But LinkedIn’s ad platform was too finicky and pricey. I was able to get my LinkedIn ads live the same day after binging on the Ads Professor course. The qualified leads I get from LinkedIn are amazing.
Bryan Jones Founder, eLearning Art
This was a great course! The approach to getting LinkedIn ad campaigns live was concise and easy to follow. And the deep dives on LinkedIn’s ad platform, like targeting and bidding strategies, gave me confidence that we weren't going to throw our budget away when we launched our campaigns. Best of all, it saved us a bunch of time figuring out LinkedIn ads.
Bart Myers Founder & CEO, Countable & Causes
I was managing Google and FB ads for a client when they asked about LinkedIn ads. We were under a time crunch and this course saved me. The next day, I was able to launch Text Ads with Linkedin's targeting, which turned out to be very effective at reaching their ideal audience and delivering high-quality leads!
Anne Kallus Marketing Consultant

10-Year LinkedIn Ads Expert

Forest Baker - Ads Professor

I started working at LinkedIn in 2010 when their advertising business was extremely small (see my LinkedIn profile). Our goal was to grow it into a billion dollar business. We achieved that and more.

I worked on both sides of LinkedIn’s ads business: analyzing website traffic, measuring ad effectiveness and working directly with many LinkedIn customers (millions of dollars spent on LinkedIn ads) to achieve their marketing goals.

I left my full-time position in 2020 to spend more time with my family during the pandemic. Now, I do freelance work leveraging my expertise on LinkedIn’s ad products (consulting and a course). And I do occasional consulting projects for my former employer, LinkedIn.

How Much Should you Spend to Test LinkedIn Ads?

This question always comes up when a business is ready to try LinkedIn Ads. Fortunately, using statistics, you can determine an adequate test budget. The goal is to get enough performance data to determine whether LinkedIn Ads work for your business.

The chart on the right is a quick guide. You just need to estimate your cost-per-click (on LinkedIn ads) and your ideal cost-per-conversion to get a recommended test budget.

For more details and a calculator that helps you avoid spending too much on a test budget, see my article: Plan and Peek: The Right Budget for Testing LinkedIn Ads

LinkedIn Ads Consulting

I help small businesses and venture-funded B2B companies with LinkedIn Ads.

  • Quickly create & launch campaigns to test the ROI of LinkedIn Ads
  • Audit current LinkedIn campaigns & recommend optimizations
  • Ongoing management of LinkedIn campaigns
If you are looking for help with LinkedIn Ads, please email me: [email protected]

Are LinkedIn Ads right for your business?

Would targeting people based on their current job, company, or educational background be an excellent way to reach your ideal customer? 

If so, LinkedIn Ads can be a great way to achieve your marketing goals.

Marketers rate LinkedIn as the #1 platform for B2B lead generation.